Asda has introduced 20 internet kiosks to stores which allow shoppers to browse a larger range of non-food products.
Tesco and Marks & Spencer have trialed kiosks and Asda already has JML shopping channel kiosks in some of its supermarkets. Asda also has in store wi-fi in many shops to encourage shoppers to browse online.
Asda has said it will spend £700 million this year on new stores and investment in digital development. It is also using a click and collect ordering for its general merchandise ranges in about 20 stores.
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