Thorntons is testing online ordering terminals in stores offering a range of personalised chocolate products.
Stores at Meadowhall and Fargate in Sheffield and Derby Westfield are also using the kiosks to help sell items which are difficult to stock such as their hampers range but available in an more extensive range on the chains web site.
The service will offer free delivery and on a specified day. Products include personalised products such as Alphabet Truffles which allow customers to create a bespoke message of up to 33 characters and the chocolate models range where shoppers have a name or message iced directly onto the chocolate.
Examples of the products are displayed alongside the SmartPod terminals which been developed in partnership with retail technology consultancy One iota.
'We know a significant proportion of our customers already shop as multichannel and we're hoping that these new SmartPods will make this even easier,' said Thorntons retail director Geoff Kershaw.
No comments:
Post a Comment