Fast growing online clothing retailer Charles Tyrwhitt has poached one of Boden's key executives Cathy Carrington-Birch, we can exclusively reveal.
Carrington-Birch spent more than 13 years at Boden and was most recently buying and merchandising director across womenswear, menswear and Mini Boden.
We reported last month that she had left Boden. She has spent the past six months on gardening leave and has now started her new job as chief product officer at the men's and women's shirt retailer.
Clearly both Boden and Charles Tyrwhitt have leaders in the online revolution. Charles Tyrwhitt, run by Nick Wheeler, has emerged as one of the most well crafted an innovative online businesses beginning as a catalogue retailer before heading online and opening a number of shops with the intention of supporting the distance selling business.
It is not yet clear what new strategic directions the retailer will be taking following Carrington-Birch's appointment but her experience will allow the retailer to continue its innovative drive and improve and expand ranges.
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