Appliances Online Sweeps Up At Paypal Etail Awards

Appliances Online collected three separate awards at the Paypal Etail Awards last week including the Overall Award For Excellence.

It also collected the Best Large Pure-Play Etailer and the Best Use of Social Media after its strategy increased sales 48 per cent last year.

The site attracted 10.4 million visitors and increased sales by 52 per cent according to Retail Week magazine on Friday, which helped organise the awards. In the second half of 2012 500,000 people 'liked' Appliances Online's Facebook web site in five months which directly contributed to the surge in sales.

The site is owned by Bolton-based DRL limited which says on its corporate web site that it has 50,000 products in stock at its 250,000 sq ft warehouse and 4,000 in its range. DRL also owns appliance-reviews.co.uk and appliancedeals.co.uk. DRL was founded in 2000 by John Roberts, who remains chief executive, and provides third party fulfilment for orders to other sites such as Boots, B&Q, Argos and Next.

Appliances Online Collect The Award For Excellence

The winners were as follows (with 'Highly Recommended' mentions in brackets):

Best Redesign or Relaunch: Dune
Digital Marketing Campaign: Very (Chocolate Clothing)
Best Use Of Innovation: TopShop
Best App: Mothercare
Best Use of Social Media: Appliances Online
Best Mobile Optimised Site: John Lewis (Reiss)
Best Customer Experience: Morrisons (Schuh)
Best Pure-Play Etailer - Small: Loaf
Best Pure-Play Etailer - Large: Appliances Online
Best Multichannel Retailer - Small: Childrensalon (Mish)
Best Multichannel Retailer - Large: Argos (Tesco)
Consumer Choice Award: Amazon
Overall Award For Excellence: Appliances Online