Boohoo's Founders Mull Sale

UPDATE: See our review of the Boohoo.com business, out on Wednesday November 13


Fashion etailer Boohoo is considering a sale after its founders appointed Zeus Capital to explore possible strategic options.

The advisers have already made contact with possible buyers or investors who may be interested in acquiring a stake, it is understood.

Boohoo.com's Selma Sequin 
Dress: £35

Boohoo's founders Mahmud Kamani and Carol Kane set up the business in 2006. Zeus Capital's private equity arm is thought to be a shareholder in Boohoo.

The most recent available accounts show that sales at Boohoo owner Wasabi Frog Limited increased to 18 per cent to £29 million in the year to February 2012. Profit in the year to February increased 79 per cent to £248,790.

Boohoo, which also has a US-facing site, is the main subsidiary of Wasabi Frog Limited. The Manchester firm employs about 500 people.