Friday, 28 June 2013

Luxury Lingerie Store Dolci Follie Relaunches Web Site

Luxury lingerie retailer Dolci Follie has relaunched its web site to better reflect the experience customers get in its Notting Hill, London store.

The site will serve as a platform to accelerate UK sales but also to target overseas customers including Japan.

Bolton-based Absolute Media were appointed to overhaul the site after being approached late last year. It was given a broad remit while also being asked to provide the same 'decadent shopping experience and high level of service' shoppers receive at the store.

Absolute said it aimed to ensure the customer's passage to purchase was as simple as possible through a clean and minimalist site. The existing catalogue was 'pulled apart' and re-organised across key departments - Lingerie, Loungewear, Hosiery, Clothing, Beachwear and Accessories - and then subdivided into range, type, colour and style.


A 'look book' feature also allows shoppers to browse certain styles such as classic burlesque glamour or sexy summer neons.


The Site Includes a 'Look Book' Feature
That Lets Shoppers Browse By Style
Brands sold at Dolci Follie include Christies, Dirty Pretty Things, Folies De Renaud and Beautiful Bottoms.

Dolci Follie owner Simona Walters said: 'I am delighted to announce the launch of the new web site with an emphasis on style and simplicity. Rather than focusing on trendy graphics our principle objective is to offer a wide range of exciting lingerie and swimwear in an easy to use format.'

No comments:

Post a Comment