Shop Direct executive Keith Basnett has been poached by parcel delivery firm Yodel to be its chief operating officer.
Basnett held the same position at Shop Direct, the countries biggest online and catalogue-only retailer, where he has spent eight years. Yodel said Basnett played a key role in integrating Littlewoods Home Shopping and the former GUIS business and has expertise in running a complex logistics operation and customer service.
He has also held positions at online and catalogue businesses N Brown and Freemans, Hutchison Telecoms and American Express.
Dick Stead, Yodel's executive chairman, said: 'As internet retailing and home shopping continue to show significant growth, Keith is perfectly positioned to help us navigate an ever changing industry.'
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