Zalando's traffic weakened further in January continuing a trend that began during last year and threatens to hamper IPO plans.
The German fashion website attracted 17 per cent more visitors in January, according to internet research firm comScore, Reuters said.
That compared with 53 per cent in September, 40 per cent across October and November, and 26 per cent in December.
The traffic figures correlate closely with sales trends at the firm revealed in a filing by Swedish investment firm and 36 per cent shareholder last month.
It said total sales in the year grew 52 per cent to €1.76 billion (£1.44 billion). But that was split between a 70 per cent rise in the first-half of the year and a 53 per cent increase in the second-half. It said sales in the final quarter slowed to 36 per cent.
It was revealed last month that Zalando, the most successful so far of those backed by German ecommerce incubator Rocket Internet, has spoken to banks about a possible stock market listing. They include Goldman Sachs, JPMorgan, Morgan Stanley and Deutsche Bank.
Valuations pinned on the firm include €5 million (£4 million) suggested by the Sunday Times newspaper last month but have varied widely.
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