Moonpig.com owner Photobox plans to sell shares on the London Stock Exchange by the end of June.
The company, which also operates Paper Shaker and Stickygram in the UK, sells personalised cards and other products such as T-shirts, mugs and gifts through the site.
Sales in the 12 months to April rose 13 per cent compared to a year earlier to £148 million. Operating profit was £7.1 million and Ebitda was £19.7 million. That makes the valuation around 28 times its reported ebitda and three times sales.
Photobox includes investors such as Highland Capital Partners, Index Ventures and has appointed JP Morgan, Jefferies and Numis to advise on the planned IPO.
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