Asos has launched a new mobile application in the US that it hopes will help compete with domestic retailers which have shifted their focus to mobile devices.
The new app lets consumers shop using additional features and gives shoppers access to additional brand content. It allows shoppers to search within the app, favourite products and move items from the shopping cart into a saved section.
'The rapid increase in mobile traffic means it’s important for brands to keep investing in and evolving their mobile offering, Matt Hiscock, senior vice president at ASOS US in New York, told Mobile Commerce Daily.
'Today’s shoppers are on multiple platforms, and it’s our responsibility to offer a seamless and engaging experience as they switch between devices,' he said.
Asos opened a US-based office in New York in 2012. It has also opened up a US warehouse and offers a Premier shipping service to subscribers which offers free two day shipping for $19.
The app is available for iOS and Android devices and Asos sells 60,000 lines in the US across 850 brands including own label. It is available through iTunes and Google Play.
No comments:
Post a Comment