Boohoo.com Launches Extended Plus Size Range In Time For Stock Market Appearance

Boohoo.com has extended its range of plus-sized clothing as it seeks to broaden the appeal of its site ahead of a London Stock Exchange float.


Boohoo.com launched a small capsule range of around 37 pieces in December but the new range has launched with 96 pieces many of which include difference colour options. Boohoo says it will add new pieces 'daily'.

Boohoo Plus includes sizes 16-24 with similar styles to the main range with a similar price range from £10 to £28. The product descriptions include names, height and measurements of the models such as Jess (below top, 5' 11" and UK size 16) and Iskira (below, second picture, 5' 9.5" and UK size 16).

The range launched at the end of last month just weeks after the launch of the latest men's collection which has been supported by a bigger marketing budget.

Boohoo is expected to launch on the London Stock Exchange at the end of this week. For more on Boohoo, see our Online Retail Stars of 2013 Report: Boohoo.com.