Clothing retailer Next will this week launch a new website this week as a new online department store for brands.
TheLabel.co.uk will launch on Thursday and Next have drafted in model Jourdan Dunn to front a campaign to promote the new venture. The brands on the site are already available in the Next Directory.
It will feature brands including Diesel, Superdry, Warehouse, Oasis, Hilfiger, Hobbs, LK Bennett, Next's own label Lipsy as well as sports brands including Nike and Adidas.
Next has made a previous attempt at launching a separate brand-focused site. In 2008 it launched brand Directory as a defence against the online department store-style sites operated by the likes of Asos and Shop Direct.
The site was supposed to be a separate entity to the Next brand but it was closed and many of the brands absorbed into the Next Directory.
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