Online sales surged again last month boosted by spending on clothing and at department stores such as Debenhams and John Lewis.
The Office of National Statistics said total sales last month increased 15.1 per cent to a weekly average of £809.9 million. Online retail spending now represents 11.9 per cent of all retail spending, up 1.4 percentage points on the same month last year.
The ONS figures, unlike the IMRG's online spending figures, are a pure measure of retail sales and do not include spending on flights, holidays, tickets for events and other services.
November online sales at department stores increased 31.3 per cent and now represent 11.4 per cent of sales in the category, according to the ONS. Sales of textile, clothing and footwear increased 28.9 per cent to 11.1 per cent of sales across online and bricks-and-mortar stores.
The ONS said feedback from bricks-and-mortar retailers suggested investment in their internet sites has boosted sales but at the same time detracted from sales in stores.
Online food sales rose 11.7 per cent and now represent 3.6 per cent of total food sales.
Total retail spending increased 2 per cent in November compared to the same month last year. Sales increased just 0.3 per cent on October.
The ONS covers 95 per cent of all known turnover across the retail sector with data from 5,000 businesses across England, Wales and Scotland from supermarkets to market stores and online. Retail accounts for about 5.7 per cent of GDP.
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