Beaverbrooks Launches Mobile-Friendly Site And Lets Shoppers View Availability

Family-owned jewellery chain Beaverbrooks has launched a new website designed to appeal to smartphone users and those surfing with a tablet device.

The omnichannel site has been built using a responsive design and also features a system where customers can check stock availability to help predict order times.

The site was developed with Hybris, an SAP company, using its Commerce Suite platform and with Hybris partner Tacit Knowledge.

Hybris vice president for Northern Europe Henk Jan van der Weide said: 'For retailers with a heritage like Beaverbrooks, it is essential that their online presence meets the expectations of modern consumers, whilst at the same time reflects the brand’s strong values such as quality, luxury and customer service.'

The platform is also designed to allow Beaverbrooks to scale its online operation as demand grows. The site's responsive design, more streamlined navigation and more varied payment options - including gift cards and a 'guest' checkout so customers can skip registering with the site - and a stock checking facility so customers can view availability in-stores.

The underlying system calculates the fastest and most reliable delivery time depending on the availability of stock, so the business can fulfil orders more quickly. It also allows the retailers to create content for the site and manage its own merchandising in order to promote or up-sell specific items or brands.

Jo Dillon, head of e-commerce at Beaverbrooks, said: 'We are very happy with our new website and what it means for our customers. As a jeweler, we're privileged to be part of key life purchases which require careful consideration before committing to buy.'

She said: We wanted a platform that would support this and offer a more integrated shopping experience across our business. We've created a website that makes shopping for these extra special purchases both easy and enjoyable.'