Christmas Day traffic to JohnLewis.com increased by almost a fifth as visits from tablet users surged.
Shoppers receiving tablet computers as Christmas presents helped visits from smartphones and mobile devices increase to 76 per cent of traffic. Total sales increased 19 per cent compared to Christmas Day 2012.
The numbers compared to recent statistics from the company suggesting that just over half of shoppers visiting its site were from mobile users. The trend continued during the first hour of its online clearance Sale on Christmas Eve - which began at 5 pm on Tuesday - when sales were up 13 per cent and 56 per cent of shoppers arrived via mobile devices.
'With tablets being the must-have product throughout the year it was clear that mobile would step up, but yesterday surpassed even our expectations. People were sitting down to Downton Abbey with their tablet on their lap and doing a little early sales shopping this Christmas,' said Mark Lewis, John Lewis online director.
'The tipping point has now passed and we expect mobile to be the way the majority of people shop online from now on. It will only grow from here and we will be working hard to ensure we meet our customers' expectations, be that new technology or the seamless experience across multiple channels. Shopping is becoming much more of a social experience with people browsing, purchasing and sharing ideas with others using their mobile phones and tablets,' he said.
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