Luxury department store Selfridges said online sales on Christmas Day rose 110 per cent with more than three times the number of shoppers visiting as those at its Boxing Day sale yesterday.
The retailer said over 400,000 people visited it site on Christmas Day compared to over
120,000 expected at its shop for yesterday's cut-priced sale event.
It said peak buying times on the day were before lunch and after 5pm and nearly 10 per cent of transactions were on mobile phones.
The department store described pre-Christmas trading as 'strong'. Sales in the first hour of its Boxing Day sale hit £1.9 million and the retailer said in a statement released at lunchtime yesterday that was on track to have a record day across its four UK stores and its web site.
The retailer said it was the first to launch a January Sale on Boxing Day at its Trafford store in 1998 and then in London in 2003.
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