Amazon has predicted that Wednesday will be its busiest Christmas Day with orders peaking in the evening as shoppers settle in with tablets and smartphones to hunt for deals.
The retailer said sales on Christmas Day have risen five-fold in the past five years. It said it expects shopping on its site to peak around 8:32pm as customers begin bargain hunting early which watching Christmas television specials.
Christopher North, managing director of Amazon UK said: 'Christmas Day is our biggest day of the year for MP3 downloads and Kindle book purchases as people look to enjoy the new devices they have received on Christmas morning straightaway.'
He continued: 'By the evening customers are ready to get a head start on their sales shopping with everything from home essentials to fashion to big ticket technology proving popular.'
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