John Lewis said sales at its online business increased 22 per cent following demand on 'Cyber Sunday' when traffic on its site rose 29 per cent compared to the same day last year.
The department store said it was the second week of the year when the site took more than a third of overall trade. Sunday demand rose sharply at 8pm and spiked shortly before 9pm as demand jumped for 'Christmas essentials' from chocolate coins to baubles and wrapping paper.
Mobile and tablet users accounted for just over 50 per cent of Sunday visitors.
The following day, Mega-Monday, saw orders spike between 9pm and 10pm and contributed to more than 500,000 orders in the week, five times normal demand.
Total sales across John Lewis increased 1.8 per cent to £144.5 million versus the same week last year.
Week on week sales declined 1.7 per cent illustrating the strength of the sales boost from John Lewis' Black Friday marketing the week before, it said in the statement.
John Lewis said Click & Collect orders increased 58 per cent on Monday compared to last year and orders via Collect Plus increased 88 per cent.
David Barford, director of selling at John Lewis, appeared determined that everyone in the business should get a pat on the back rather than just the online cavalry. He said 'With online sales setting a new high, records have been falling for a number of says but none of this would be possible without a stellar distribution operation or the sophisticated IT support that go hand in hand with the front of house service we offer instore and from all our call-centres.'
No comments:
Post a Comment