The number of visits to ecommerce websites is expected to reach 105 million today, a rise of 22 per cent compared to last year.
Research by financial transaction analysts Experian predicts Christmas Eve will see the biggest increase over the next few days.
The increase is likely to have been boosted by last night’s weather which will have dissuaded shoppers from leaving their homes today other than for necessary journeys. Although power cuts in parts of the south of England cut off internet access for many prospective shoppers.
Experian said the number of visits on Christmas Day are expect to rise 9 per cent to 117 million and on Boxing Day by 5 per cent to 118 million.
The biggest day so far was on what Experian described as 'Middle Cyber Monday' when online retail visits reached 120 million. Visits hit 115 million on Cyber Monday - December 2 - making it the fourth biggest day, according to Experian's current estimates.
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