Appliances website AO.com, which is preparing to launch a possible sale of shares in the business next year, saw sales surge on Monday as customers flocked to the internet for Cyber Monday bargains.
Sales on Monday jumped 50 per cent compared to the same day the previous week as traffic to its website rose by 40 per cent.
An AO.com spokesman told the Manchester Evening News: 'The results were amazing. Cyber Monday has become a real phenomenon for online retail.'
Another Manchester-based firm Boohoo.com said both Black Friday and Cyber Monday prompted 'particularly high levels of traffic'.
Joint chief executive Carol Kane said: 'The festive season is now in full swing. Pieces such as our Christmas jumpers and onesies, as well as key party looks are continuing to be popular and with only three weeks left to order in time for Christmas, we are looking forward to a busy period ahead.'
Barclaycard said an average of £312,500 was expected to be spent online every minute on Monday December 2.
Director of commercial development at Barclaycard Jeremy Nicholds said: 'Online shopping now accounts for more than 25 per cent of spend with Visa in the UK, signifying the confidence that consumers have in the security of online payments and in the delivery of goods.'
AO.com hired Jefferies and JP MOrgan as advisers in September ahead of a possible IPO. Boohoo.com is considering a similar plan and is being advised by Zeus Capital.
For more on AO.com, see our Online Retail Stars of 2013 Report: AO.com.
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