Value chain Poundstretcher has launched a transactional web site for a second time as it tries to stack up low product values with delivery costs.
The retailer has 'soft launched' the site selling 300 mainly seasonal products but including general merchandise and home textiles ranges, according to trade magazine Retail Week's web site.
Mandi Ramoutar, a consultant working across the retailer's online and social networking operations, said the chain would extend product ranges and categories once it tests what customers want.
The firm is offering next day delivery for £6.50 which has prompted higher transaction values as customers spend more to justify the cost, said the magazine. Other value retailers have shunned transactional web sites because they do not make economic sense.
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