The Indian food delivery market is expected to grow 45 per cent in the next four years as shoppers in the country get a taste for buying food online.
Harminder Sahni, managing director of consultancy firm Wazir Advisers, told the Economic Times of India that the Indian grocery delivery market will grow from a small base of about $30 million (£20.1 million). That compares to a $370 billion food and grocery market across the country.
Sahni said to the newspaper there were reasons the market remained small compared to the size of the country. 'Indians have a habit of shopping daily for fresh produce, especially veggies, that they tend to pick and feel before purchasing. A reason why they would resist buying veggies and fruits online.'
However, several sites have appeared catering for the new trend including Grocerywaale.com, O!mart.com, Bigbasket.com, Mygrahak.com and ZopNow.com which are hoping to capitalise on the consumers fed up with making the traip to the shops.
Anirudh Singhal, chief executive officer at Grocerywaale.com, said the market appears broader than he had expected and is not just confined to his core shopper of 'double income shoppers with no kids'.
Satvikshop.com specialises in selling organic food products and launched about six months ago. Subhanker Sarker, chief operating officer, said: 'It has generated huge traction. From the extent of repeat business we get, it clearly establishes a habit-formation trend and consumer acceptance of convenience of doing their monthly groceries online.'
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