Online white goods specialist Appliances Online plans to talk to advisers in the coming weeks about future options that could include a sale of shares to the stock market.
The award winning Bolton-based firm is understood to have been valued at around £300 million - although some experts said that could undervalue the firm at its current rate of growth.
Sales in the year to March 2012 increased 82 per cent to £274 million but the business is also understood to have benefited from the demise of Comet last year. Figures for the latest financial year have not been disclosed.
A decision could be made as soon as this Autumn and could net John Roberts, founder of parent group DRL, £60 million. Appliances Online accounts for about three quarters of DRL's sales with the remainder from third party fulfilment it provides to other retailers including Next, Argos and Boots.
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