Superdry owner Supergroup said internet sales increased 27.8 per cent in the past year after it added 10 new international sites.
Online sales now account for 11.2 per cent of group sales compared to 10 per cent of group sales the previous year. Total group sales increased 14.9 per cent to £360.4 million in the year to April 28 and retail store like-for-like sales increased 5.7 per cent.
During the year the group added 10 local language sites in Canada, with English and French versions, Denmark, Finalnd, Italy, Norway, Sweden and Switzerland, in French and German. Supergroup said sales of its Superdry brand are now made through 16 web sites to 122 territories.
It said it will continue to launch new overseas sites this year including one in China which will be tested in 2014 and represents an 'exciting opportunity'.
The Chinese site will be fulfilled from the UK to allow it to carry the full range of products, the group said. In April this year Supergroup appointed Clipper Logistics to run a new ecommerce fulfilment centre in Burton-on-Trent.
The 500,000 square foot warehouse will support planned growth for the next five years and require capital investment of £5 million.
'After the initial set-up and transition phase this investment will deliver an opportunity for the Group to generate significant cost savings, improve operating margins and provide a platform for the Group to meet the increasing demands of e-fulfilment,' Supergroup said in the statement.
The group's chief executive Julian Dunkerton said it would spend £30 million on expansion in total after a 'return to form'.
Underlying pretax profit rose 22 per cent to £52.2 million in the year to April 28. That compares to a 14.7 per cent decline in profit last year.
Supergroup also owns smaller brands incl;uding Cult and SurfCo California.
No comments:
Post a Comment