Entrepreneur Mo Iqbal has launched a website business six years after selling his Tile Giant business for 12 million.
Iqbal has appointed former Topps Tiles chief executive Nick Ounstead as a non-executive director and another former Topps director Jeremy Harris as commercial director.
Iqbal, who launched the site in June, told local Staffordshire newspaper The Sentinel he decided on the venture after watching his children using the internet.
'My 17-year-old daughter will go around the shops to see what she likes and then order it online because she doesn't want to carry the bags around. The market is changing and it being led by consumers,' he said.
The business sends samples out to consumers before they commit to buying. Iqbal said: 'The way we are doing things is much more efficient. We don't have to deal with distributors and the cost savings are passed on to the consumer.'
Iqbal sold his last business to Travis Perkins in 2007. His new business was registered in December as World Wide Tiles before he changed the name to Tile Mountain in February.
The business is based in Hanley near Stoke-on-Trent. It already employs 17 staff and also sells direct to consumers via a trade counter - a part of the business it may expand to other areas.
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