Sales growth at John Lewis online almost ground to a halt this month as customers preferred sunbathing and sport to shopping.
Despite demand for hot weather clothes and accessories, online sales increased by only 3.2 per cent in the week to July 13 compared to a 17.3 per cent rise in the 24 week period to the same day.
The week included the start of the heat wave that has led to the longest hot spell since 2006 according to the Met Office.
Overall sales at the department store chain fell 8.7 per cent compared to a rise of 6.7 per cent in the 24 weeks.
Worst hit stores included Trafford Centre in Manchester, where sales fell 24.4 per cent, High Wycombe, with a decline of 24.6 per cent, and Tunbridge Wells 25.2 per cent.
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