My-Wardrobe Founder Leaves Just A Month After Another Key Director

Sarah Curran, the founder of My-Wardrobe.com, is leaving the business just one month after another key director was poached by Harrods.

PR director Lauren Stevenson had been with My-Wardrobe since 2008 and left a month ago to become head of PR and communications at Harrods. Stevenson was widely credited with raising the brand's profile compared to its actual size and revenue.

In a statement to the Financial Times Curran said she was stepping down as a board member. But she said she was 'extremely proud' of what she had achieved with the business which is 'considered a respected global online retailer.

However, the departures raise questions for the firm whose sales in 2011, the most recent figures available, are £13 million. In January it was rumoured that My-Wardrobe was working with advisory firm Hawkwood to consider options for new funding partners and an additional £3 million, which prompted speculation it may be sold.

Curran founded the site in 2006 when she identified a gap for 'every day luxury' above the Asos target market and more affordable than Net-a-Porter. She was awarded an MBE in June for her services to fashion and will continue to retain a stake in My-Wardrobe.

In June 2010 internet investors Balderton Capital invested £6 million in the business and existing investors injected an additional £2.3 million. It appointed David Worby, director of Harrods direct, as chief executive last year.