Department store John Lewis will use its new shop at Heathrow Airport's Terminal 2 as a springboard for its international online strategy.
The shop, which opened on June 4, will act in a similar way to flagship shops run by brands on London's Bond Street and Regent Street that act as showrooms for wealthy international visitors to London.
The 3,600 square foot John Lewis store means that passengers heading for the majority of the 33 countries where John Lewis delivers overseas will pass the shop. Those countries account for three quarters of Terminal 2 destinations.
The shop includes John Lewis own brand and designer collaborations as well as home, fashion, gifts and seasonal ranges.
'The new opening is a huge and exciting step forward in developing our international strategy,giving us access to one of the most concentrated, valuable and influential markets in the world,' said Andy Street, the John Lewis department store chain's managing director.
He said: 'We recently made clear our ambition to further develop our online presence internationally in addition to increasing out international wholesale business,'
'The opportunity at Heathrow perfectly compliments and enhances these initiatives,' said Street, who has signed off a £1 million investment in the store.
The terminal features multilingual ambassadors, personal shoppers and is part of a five year £11 billion transformation of the airport.
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