Boden Appoints Former Advertising Executive As Global Brand Director

Online and catalogue retailer Boden has appointed former advertising executive Penny Herriman to be its first global brand director.

Boden said Herriman will join the six-strong executive board this Autumn with responsibility for all aspects of the Boden brand and 60 staff. It said she would help create a 'truly international brand'.

Herriman spent over ten years at Bartle Bogle Hegarty working with clients including Unilever, Levi's, Barnardo's and Vodafone. She most recently worked at digital and creative marketing agency Isobar as chief executive.

'I am delighted to have this opportunity to help take Boden to the next level. This is a wonderfully ambitious and creative business, a British success story that has exported its success and subsequently already generates more than half its sales outside the UK. That is a great platform on which to build,' she said.

Last year Boden sales increased 6 per cent to £245.9 million. Online sales accounted for 80 per cent of the business. Boden said German sales increased 21 per cent in the year and US sales grew 9 per cent.