The site will form part of its main food delivery site which was part-launched in May and is currency being tested in parts of the country. The white goods offer, which will be fulfilled by online delivery firm Appliances Online, is expected to launch later this summer as part of the trial.
The chain previously sold electricals goods in some stores but the business was ditched in favour of additional groceries when founder Malcolm Walker returned to overhaul the chain, Iceland director of delivered sales John Mackie told to Retail Week.
However, the firm sees the launch of its website in May as a way to explore new opportunities in non-food categories and is understood to be in talks with suppliers of other general merchandise categories. The appliances service is expected to offer next day delivery.
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| Iceland plans to sell kitchen appliances on its website |
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