Sports clothing and equipment retailer Sports Direct said today sales through its website have increased 52.1 per cent over the past year to £264.6 million.
Online now accounts for 15 per cent of its Sports Retail division, from 11.6 per cent last year. The chain's online sales include all sales via its web business which ships to the UK and overseas - separate to its main international division.
The retailer increased the size of its Sportsdirect.com catalogue during the year to 1,092 pages, an increase of 50 per cent on the year before. It distributed 2 million copies in store and with online orders.
Total sales in the year to April at its Sports Retail division, which excludes wholesale and international stores, increased 17.3 per cent to £1.57 billion. Total revenue at the group rose 22.9 per cent to £2.19 billion.
Underlying profit before tax increased 40 per cent to £207.2 million.
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