Flash sales site Ideeli said it has raised another $12 million (£8.1 million) in funds as it seeks to expand beyond its roots.
The fund raising, from unnamed sources, takes the total raised to $112 million, according to Techcrunch. Past investors include Credit Suisse, Next World Capital, Cue Ball Capital, StarVest Partners, Constellation Growth Capital and Kodak Venture Partners.
The site said it is not clear how well the over-subscribed flash fashion sales market is performing this year. But it said Ideeli, which did not specify what the latest funding was for, had raised $30 million last year to expand beyond flash sales as other sites have done.
Techcrunch said Ideeli has about 5 million members and in 2011 brought in £77.7 million revenue.
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