UK retailers have seen demand from overseas visitors on their websites soar.
The number of searches for their products and brands increased 23 per cent in the third quarter this year. The increase was an acceleration on the 16 per cent rise in the second quarter.
The most international searches came from the Russian Federation, the Netherlands and South Korea, according to the BRC-Google Online Retail Monitor.
British Retail Consortium director general Helen Dickinson said: ‘These figures highlight the strong foothold that UK retailers have on the international stage, and the major potential for further growth. [The figures also] show the quality, range and accompanying service offered by 'Brand Britain' is something respected around the world.
'For the first time, we can also see which areas of UK retail rank most highly in these overseas searches, with clothing, beauty and department stores making up the top three. Retailers are continuing to invest significantly in their multichannel offer, so that they can provide customers fast and user-friendly ways to browse,' she said.
No comments:
Post a Comment