Asos said today its Chinese language site will be launched 'imminently' and is now in its final phase of testing.
The site, which analysts expect to launch by the end of this month, will open Asos up to the sizable but competitive Chinese market. Asos said today its full-year profit increased 23 per cent to £54.7 million.
The websites retail revenues increased 40 per cent to £753.8 million. International sales increased 34 per cent to £276 million and UK sales increased 44 per cent to £477.8 million.
Asos said it would focus its efforts over the next six months on growing revenue in China, Russia, where a local language site launched in May, the UK, the US, France, Germany and Australia.
Chief executive Nick Robertson said: 'Our £1 billion sales target is now firmly in our sights and we have stepped up our investment in people, technology, logistics and marketing to support the significant global potential of the ASOS business.'
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