Apple has removed HMV's new app from its iTunes store despite approving it for release only a month ago.
HMV confirmed that Apple had 'temporarily' removed the app - which is a rival to its own store - after only a few days in service after last week's launch. The HMV iOS app allows users to buy tracks from the retailer and then download them straight into iTunes.
Those who have already downloaded the app will be able to continue using it and it has been 'very successful in only a few short days,' according to HMV chairman Paul McGowan.
Music Week said the app, which it said has been downloaded 10,000 times across iOS and Android, could be in breach of Apple's guidelines banning apps enabling users to 'purchase physical goods or goods and services used outside of the application.'
McGowan said : 'We are unable to explain the change in Apple's position as we have been given no explanation by them as to any difference they view between the approved version and the one suspended.'
He said it had been approved on the 15th of September. The main HMV.com store will launch tomorrow.
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