Appliances Online - now trading as ao.com - plans to launch a same day delivery service for its white goods products.
The retailer, which is understood to be preparing plans to float its business, has created a network of 10 ‘outbases’ across the UK supplied by its main warehouse in Crewe to facilitate the plan.
If customers order by midday they will, from this week, have the option of receiving their product between 4:30pm and 10pm that evening for a charge of £29.99.
The company is also adding an option for next day delivery nationwide for orders placed before midnight, seven days a week, for £9.99.
Chief executive John Roberts boasted it as 'a revolution in customer service for white goods'.
The company said in a statement: 'This addresses the inconvenience suffered by customers who either have to take time off work or be without essential appliances for a number of days. ao.com’s new delivery service recognises this and is reflective of the company’s relentless obsession, and absolute focus upon, providing industry-leading levels of customer service.'
The new service will be launched with a 'heavyweight' TV campaign commencing tomorrow.
Last month it emerged that ao.com had appointed investment banks JP Morgan and Jefferies as it prepares for a £300 million flotation on the London Stock Exchange as soon as the end of this year.
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