Online retail phenomenon Asos is expected to make more than £1 billion pounds in sales next year after this years surge in demand at home and the success of its overseas ventures.
The company will confirm this week that sales rocketed 40 per cent to £753.8 this year numbers, accelerating to 47 per cent in the fourth quarter.
Asos predicted three years ago it would reach sales of £1 billion in 2015, according to news wire Reuters. At that time its sales were just £223 million.
Asos chief executive Nick Robertson told the news service: 'It's feeling that [this financial year] should be our first billion pound year.'
Analysts expect the retailer to announce on Wednesday that profits increased by a fifth to £53.7 million with the consensus forecast for next year rising to £70.5 million.
They also expect Asos UK business to slow over the next few quarters but predict that international will accelerate as various strands of its strategy take hold. The etailer is poised to launch its Chinese web site at the end of this month.
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