Asda has launched a three month 'delivery pass' that allows shoppers to get free deliveries for an upfront fee across its groceries, fashion and home ranges.
The pass, designed to encourage shopper retention in the festive period, is available for three months at an introductory price of £15. After November 1, the price of a three month pass will increase to £24.
Asda said the pass is cheaper than Tesco whose three month Delivery Saver is priced at £36 and compares to £32.97 at Ocado which charges £10.99 a month for a twelve month Smart Pass contract.
Asda's pass requires customers to make a £40 minimum spend and is limited to one order per day. The supermarket launched its £8 one-month pass at the end of August which it says was so popular it sold at the rate of one every 10 seconds for the first week.
The supermarket said 50 per cent of its shoppers are worried about the cost of Christmas. A quarter said they are budgeting more than they have previously to make Christmas a special occasion.
Glyn Williams, Asda’s digital marketing director, said: 'The delivery pass is the latest way we're holding down the cost of Christmas and delivering in store prices direct to the front door. Last year was our biggest multichannel Christmas ever with 10 million people visiting ASDA.com per week through December. This Christmas is set to be even bigger and will see 75 per cent of Asda customers shop multichannel.'
Asda says it is Britain’s second biggest online grocer after Tesco and ahead of Sainsbury's and Ocado. It opened a third purpose-built 'dark store' picking centre in Nottingham in March this year to support future growth.
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