Online fashion store Asos has won a legal dispute over the use of its brand and domain name.
The case was brought by Swiss cycling brand Assos which has been operating since the mid 1970s and which sells technical clothing and all-weather gear in 37 countries including the UK on sites like Wiggle.
Assos, which means the best in Greek, also operates from its own site Assos.com. The case rose concerns over the similarity of the names and whether confusion may arise between the two brands.
Drapers magazine said Assos lost the case and now must restrict its trademark to cycling clothing and pay legal fees of £500,000.
Simon Bennett at infringement law firm Fox Williams told the magazine: 'Assos had a good case but the fact they had co-existed without confusion for eight years counted against it.'
No comments:
Post a Comment