Sunday, 13 October 2013

HMV Prepares For Christmas Online Blitz

Music retailer HMV is preparing for a massive online push in time for the festive season beginning with its Irish web site in the next few days.

It is understood that will act as a precursor for a full relaunch of its UK site once tests on the Irish launch have been completed, according to an article in the Mail on Sunday's business section.

Both sites have been closed since HMV collapsed in January. The businesses were acquired in April by retail investor Hilco who has set about resurrecting the business.

Hilco, which also owns HMV Canada, plans to have around 10 Irish stores reopened by Christmas after they were all closed earlier this year. Several have already opened with more on the way.

It also operates about 140 UK sites and recently opened a second store on Oxford Street, formerly occupied by Footlocker and reputedly the site of HMV's first ever store.

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