HMV plans to reopen its digital music service with the launch of an MP3 download store and an innovative app to compete with Apple and Amazon.
The service marks the first phase of HMV's revival of its online strategy after it was closed down in January. The company collapsed the same month and was run by administrators until it was rescued by retail investor Hilco in April.
The app will be the first non-iTunes based service on Apple's iOS platform to allow the purchase of digital music downloads, the company said.
'For the first time, music lovers have the ability to experience the traditional feel of HMV on the high street and have the option to discover and build a digital music collection, delivered and managed across devices,' said James Coughlan, managing director of HMV digital.
The app is available from this week, free of charge, from the iOS and Android app stores in the UK and from October 24th in Ireland.
A new website will also launch next week extending the digital service to all platforms including Mac OS X, Windows PC and smartphones carrying Blackberry 10 and Windows.
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