A new coalition launches in Westminster today that will aim to provide independent shops across 200 towns with an avenue to sell online.
Target200 brings together MyHigh.St, marketplace Play.com, the British Independent Retailers Association, Action for Market Towns and the Association of Town and City Management.
BIRA said the MyHigh.St website allows shoppers to visit their local high street 'whatever the weather, any time of the day or night, via their PC, tablet, or mobile phone'. It says the service combines e-commerce, click & collect and an independent shop loyalty programme that enables shoppers to buy online whilst encouraging consumers to made visits to the stores themselves.
As an independent retailer, going online through the MyHigh.St marketplace has given us a cost effective and very straightforward way of raising our online presence and becoming transactional online at the same time, allowing us to have an online presence without any capital outlay,' said Michael Hughes, BIRA's national president.
He said: 'This is really important for independent retailers and will help us raise our profile and get our products and brand in front of consumers in a new way. I believe that with the expertise that the MyHigh.St team bring to the mix, the marketplace will really work for independent retailers.'
Loaye Agabani, co-founder of MyHigh.St, said: 'After numerous reviews, reports and pilots programmes, it’s time for action. Our website empowers independent retailers to fight back against the rise of online shopping from faceless warehouses, showing them that the internet, when used effectively, can boost their business and get money flowing back into their tills.'
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