High Street chain The Perfume Shop has drafted in former Austin Reed Group e-commerce chief Phil Raynor as part of an online overhaul.
Raynor, owner of Econsult, was formerly head of ecommerce at Austin Reed and, prior to that, in the same role at Maplin Electronics. For that past 18 months he has worked with Richemont advising on aspects of the luxury goods group's internet strategy.
Raynor will take the nominal role of consultant head of programme management at The Perfume Shop.
The Perfume Shop is owned by international retail group and Superdrug-parent AS Watson and has 256 shops.
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