HMV has overhauled its online sites including an editorial-style main site and a separate downloading site.
The main portal HMV.com includes features of bands, films, DVDs and television and includes information about HMV events at key stores. It has a 'menu' link in the top right hand corner allowing users to access a separate downloading site hmvdigital.com which has a reasonably comprehensive roster of bands and genres.
It marks a 'major step' from what HMV has had online before and focuses on 'curation, content and editorial,' said Hilco Capital in a statement.
'Everything we’re doing with HMV is focused on engagement, content and curation - all the things that HMV lost sight of in recent years,' said Paul McGowan, chairman of HMV, which has 142 stores.
'The passion within the business for the products we sell, the specialist knowledge and ability to recommend and guide our customers – from store staff to the team in head office – is second to none and the new hmv.com brings that to the forefront,' he said.
The relaunch replaces a temporary site the store had used since it was acquired from administrators by Hilco Capital in April. It was created by Manchester-based agency Code Computerlove.
It is not yet clear whether HMV will begin selling CDs and DVDs online again.
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