White Stuff's Says Web Surges To Almost a Quarter Of Sales

Clothing retailer White Stuff saw a huge increase in online sales over Christmas and said internet sales are now approaching a quarter of all sales.

The company said a 52.9 per cent increase in sales in the 10 weeks to January 4 helped total sales rise 13.9 per cent. Online sales increased to 21.9 per cent of all sales.

Like-for-like sales at the business increased 7.3 per cent. It said 10 per cent of online sales were from click and collect and 36 per cent of online orders from mobile devices.

White Stuff chief executive Jeremy Seigal said the company offered fewer discounts 'against a heavy backdrop' of promotions in the market in the few weeks up to Christmas. He said customers 'responded very positively to our distinctive product and Christmas marketing initiatives' both on and offline.

He added: 'We are very pleased with our performance over Christmas, especially given the competitive market place and heavy discounting in the weeks running up to Christmas. Our customers responded very positively to our distinctive product and Christmas marketing initiatives, which we ran across our 88 shops and online.'