The Beijing-based retailer, formerly known as 360Buy but which now trades as JD.com, reportedly wants to place the shares on the New York stock exchange but is also considering Hong Kong, according to news wire Bloomberg.
Bloomberg said three separate sources said Jingdong is working with Bank of America and UBS who are advising it on the plan.
Jingdong, which is backed by Saudi Prince Alwaleed bin Talal, wants to avoid listing at the same time as Alibaba which is believed to be preparing to float this year or next. While Alibaba focuses on consumer-to-consumer sales Jingdong is a business-to-consumer retailer.
The pair are currently taking advantage of Chinese policies supporting the growth of ecommerce firms.
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