Online homewares firm Loaf.com has attracted a new investor as it seeks to grow sales to £100 million.
Peter Simon, who founded the Monsoon-Accessorize clothing empire in 1973, has taken what is described as a 'significant' minority stake in the business.
Loaf, which employs 40 staff and sells beds, kitchen and bathroom furniture, was set up by Charlie Marshall in 2008 and has been growing at over 80 per cent a year for the past three years.
Marshall wants to increase sales from an expected £20 million this year to £100 million over the next five years.
This year the firm will introduce products in areas such as kitchen accessories and storage, console tables and home office furniture. Last year it introduced sofas and kitchen tables for the first time.
It is also planning to set up bricks-and-mortar retail outlets called 'Loaf Shacks'.
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