Fashion retailer Jaeger said a relaunch of its website last year helped it grow online sales by 57 per cent in the festive quarter.
The retailer said the boost over the 13 weeks to December 28 lifted total sales by 20 per cent and like-for-like sales by 23 per cent. Stores alone rose 10 per cent on a like-for-like basis.
The retailer was acquired by Jon Moulton's Better Capital in April 2012. In the year to February, sales fell 17 per cent to £70.7 million and pretax losses fell from £35.5 million to £13.1 million.
Jaeger said in a statement: 'Strong online sales were underpinned by recent website enhancements and a continuing robust performance from retail stores.'
According to Econsultancy.com, last year's major overhaul of the site followed a revamp only the year before. However, it said analysis in June last year revealed that, while searches for 'Jaeger' had grown between 2007 and 2011, they had then plateaued.
Econsultancy said the new, improved site had provided a 'good foundation in place' although noted a number of areas where the site could have been improved. It said, for example, that a clearer promotion of the option to use Paypal could have a significant effect on sales.
That said, a it is unlikely the site alone would have had such a marked effect if the retailer had not improved its fashion offer. Jaeger said sales at its Regent Street store had increased 50 per cent after the store was refurbished.
Jaeger chief executive Colin Henry said: 'We are extremely pleased with this strong performance, particularly as trading across the sector during this period was very competitive.'
He added: 'It is still early days in our turnaround and there is much to do to capitalise on the significant opportunities that we have.'
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