Thursday, 2 January 2014

Asda To Emulate Argos With Live Availability Indicators

Asda will pilot a scheme this year to allow shoppers to see in-store stock levels and reserve specific items.

The retailer will also test a service that will enable its systems to inform shoppers at the checkout whether their local store has an item in stock and offer the option of reserving and collecting the item in store.

Asda head of multichannel Jon Wragg told The Grocer magazine that it would work 'very much like the Argos model.'

He said it would benefit Asda because it could potentially cut down on  the need for so many deliveries if shoppers decided they would prefer to pick items up by hand.

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