Fashion etailer Boohoo.com is pressing ahead with a stock market float and is believed to be considering the option of listing on the Aim market.
Boohoo is being advised by Zeus Capital which is acting as lead sponsor to the firm. Listing on Aim will give it the advantage of more relaxed reporting rules - statements need only be filed on a six monthly basis rather than quarterly as on the main list, for example.
The cost of an initial public offering on Aim is also cheaper at around £500,000 with continued membership estimated to cost around £100,000 annually in fees and advisers.
It is not yet clear how many shares in the business Boohoo.com plans to sell but there are no restrictions on Aim as there would be in the FTSE about what portion of the firm needs to be freely floated to outside shareholders.
The company has aired a valuation of up to £500 million and the IPO is expected to take place by spring.
For more on Boohoo, see our Online Retail Stars of 2013 Report: Boohoo.com.
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